OUR VALUE PROPOSITION CANVAS
The value proposition canvas is a way to model the fit between customer expectations and business value. Tells the story of how you create value for your customer.
JOBS: What things are your customers trying to get done in their work or in their life?
GAINS: What the outcomes or benefits that your customers want?
PAINS: What annoys your customers or prevents them from getting their jobs done?
GAIN CREATORS: What products or services do you offer that your customer would be interested in?
VALUE MAP: How do your products create customer gains? How will you produce the outcomes your customer wants ?
PAIN RELIEVERS: How do your products alleviate customer pains? How will you reduce the frustrations your customer experiences?